While looking for an affordable SEO expert is not a sin, many small business owners don't really understand the concept of affordable costs. There is a big difference between cheap and affordable.
Cheap web designing Colorado services are those that cost little. If you are really cash strapped and don't care for anything more than saving money, then you should go for cheap services. Affordable services offer quality at a reasonable price. This doesn't mean that they will be the cheapest services. They will however, offer good quality for a price that is within reason.
Small business owners are advised to go for affordable rather than cheap. You may spend more on the affordable services but you will reap from the benefits of the returns. Cheap services often don't provide good returns on investment.